El desafío para la Industria del Caballo en la Argentina es nuevamente
"Trabajar en forma INTEGRADA, HACIENDO QUE LAS COSAS PASEN"
Este año ¿lo lograremos?
Mario López Oliva

miércoles, 28 de noviembre de 2007

What is a Competitiveness Cluster?


Nota:Lo que esta escrito en la nota que va abajo ya se hablaba para hacerlo en el año 2004 en la Republica Argentina. Fue un trabajo propuesto en la Dirección de Actividades Hípicas area de la Secretaria de Agricultura con fondos del BID , en Francia se pudo acá no.

En otros paises que son competidores nuestros, estan llevando adelante proyectos y Planes Estratégicos de Expansión y Desarrollo de la Industria del Caballo. Nosotros vivimos demorando esas implementaciones a pesar de que ya es un hecho que el Caballo en la Argentina es un Producto Agropecuario importantisimo.

A regional cluster programme:

On July 12, 2005, the Interministerial Committee for Land Use and Development (CIADT) selected the region of Lower Normandy to be a Competitiveness Cluster of the industry (pôle de compétitivité), allowing France to hold onto the leading position in the horse industry worldwide. The exact term in French is Pôle de compétitivité Filière équine (Basse-Normandie)(Code 2005-1701), or Competitiveness Cluster of the Horse Industry of Lower Normandy.

The national objective:

In view of international economic changes and within the framework of the overall support in competitive issues provided by the European Union, the French government invited industry participants to present their projects, by field of activity, in order to select competitiveness clusters throughout France. For more information about competitive clusters in France visit www.competitivite.gouv.fr.

The international objective, in a competitive world:

Given that the horse industry has already become an international industry within the world economy, it can also be affected by world economic issues. This risk is then only increased by the development of communications and the internationalisation of trade. At the same time, this international industry expands with the participation of emerging countries. This is partly due to the fact that the horse industry is a part of the cultural foundation of many countries, in which economic development leads to the development of industries that are connected to the country’s culture, such as the recreational and luxury product industries. In Arab and Asian countries, for instance, this evolution leads to large investments in the horse industry. The horse industry in France has many strengths, that could nonetheless be threatened by international competition. This is why the horse industry in France must be consolidated and must take measures to understand market evolutions. Uniting organisations within the industry in Lower Normandy will help to develop the French competitiveness cluster, rendering it highly competitive in Europe and abroad.

Support from partners within the industry:

On April 10, 2006, a framework partnership agreement was signed with the following partners, which granted the Horse Council of Lower Normandy the role of governing body of the competitiveness cluster of the horse industry:

The State, represented by the Prefect of the Region of Lower Normandy, supported by the Regional and Departmental Head of Agriculture and Forestry (DRDAF), the General Secretariat for Regional Affairs (SGAR) and the General Treasury.

The president the Region of Lower Normandy , Philippe Duron, is very pleased about the work carried out in collaboration with all of the partners of the horse industry in Lower Normandy . The competitiveness cluster, initiated and supported by the regional government, fully complies with the current economic and scientific development policy of the region. Philippe Duron declared that, “This label simply confirms the accuracy of the analysis schema that is used to determine competitiveness clusters and motivates us in the region of Lower Normandy to work toward becoming, once again, candidates for the World Equestrian Games in 2014. The region will continue to support the horse industry. Becoming the Competitiveness Cluster is excellent news.”

The Departments of Calvados, la Manche and Orne , are represented by their respective presidents: Anne D’Ornano, Jean-François Le Grand and Gérard Burel.

These partners of the public authority have provided subsidies for 2006-2008, to contribute to competitiveness cluster operations. Other partners of the project are the public institution, Les Haras Nationaux and other member organisations of the cluster. The participation required of the members of the horse industry to cover organisational costs is a minimum of 20% of the total costs. The Horse Council of Lower Normandy aims to increase this figure, and in particular, through the payment of certain services and the availability of staff devoted to the cluster and its projects.



The objectives and strategy of the Cluster?

Lower Normandy will be able to maintain its status as the number one European region of the horse industry, particularly in breeding quality horses, via the collaboration within the industry in the following areas:

Recognised quality breeding and training
Efficient and innovative participating companies
Infrastructures and equipment specific to operating the cluster
The latest research in medicine
Specialised tools and tools for transferring technology
Professional training tools
Calendar of multi-sector events.
Professionals and professional organisations of the horse industry in Lower Normandy have also launched several shared projects together:

The central collaboration project:

Developing a network of professionals, amongst people and organisations within the industry as well as with outside research and training institutions.
6 main areas:

Develop quality controls to build a French “trademark,” by implementing a quality control system within the horse industry, creating certifications for industry occupations and communicating with foreign players.
Convert Lower Normandy into the veterinarian research centre of the horse industry through collaboration of industry professionals, which represents a plus for innovation and the level of quality of the cluster.
Develop a direct clinical programme for industry professionals and specialised technical objectives for the research and development sector.
Provide training and adapt training methods to stimulate employment, which requires constant cooperation between professional and training institutions. This can be achieved through the creation of a national centre for professional resources .
Support the development of companies within the horse industry through the use of industrial tools to economically stimulate the industry . Develop the industry in stages, taking account of the elements required to be internationally competitive.
Develop a forward-looking and strategic approach to enhance the industry, via a medium-term development schema (2007-2013)
In pursuit of improving French competitiveness in the world market, Lower Normandy wishes to continue to maintain French excellence in the horse industry, which will allow this region to hold on to its number one standing across Europe, particularly in breeding quality horses.

Who are the actors of the Competitiveness Cluster?

All professionals, professional associations, research and training organisations who work in at least one of the 6 main project areas, are members of the competitiveness cluster.

For companies, the project partner must also be a member of the Horse Council . The partner would be a member of the division that corresponds to the branch of the industry of company, such as breeding, training, racetrack management, equestrian centres, horse-selling companies, veterinarian clinics and any other companies that are directly or indirectly connected to the horse industry.

Research and training institutions can become members of the Horse Council individually. Their acceptance is granted by the board of directors.

NB: There are certain rules to which all individuals and institutions have to adhere when participating in competitiveness cluster projects: loyalty, confidentiality of the development projects, preference to partnerships (technical and commercial) with other members of the competitiveness cluster, participation in organised events of the cluster and respect for the economic interests of all other members. Failure to adhere to these rules could lead to the banishment of a company or organisation from the competitiveness cluster.

The Horse Council of Lower Normandy is the association that governs and manages the competitiveness cluster of the horse industry. The council takes on the responsibility of the operations of the Competitiveness Centre in order to:

Promote, build and select projects being carried out by partner associations, help implement the projects through project engineering mediums of the centre and evaluate their impact on the horse industry in the region.
Manage human resources and financing of the Competition Centre using set methods, for example the use of specific teams dedicated to specific tasks with their own separate accounting.
Philippe AUGIER is the vice-president of the horse council and is specifically responsible for the operation of the competitiveness cluster project.

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