Primary Marketing Partner:
The Company has signed an agreement with Thoro'bred, the world's largest manufacturer of horseshoes. Under the terms of the agreement, Thoro'bred will manufacture, market and distribute the Hybred Horseshoe and market the product through its well-established world-wide distribution network.
About the Equine Industry:
The equine industry is approximately a $39 Billion industry according to a study published in 2005 by Deloitte Consulting LLP for the American Horse Council Foundation. Over 4.6 million people are engaged in the industry as horse owners, service providers, employees and volunteers; Tens of millions of other are spectators in equestrian events in one form or another.
The study also showed that the industry directly produces goods and services of $38.8 Billion, with a total impact of $101.5 Billion on the U.S. Gross Domestic Product.
About the Horse Shoe Market:
In the US alone, there are approximately 9 million horses that requiring shoeing each month. Considering that a shoeing is four horseshoes per horse each month for 9 million horses, the total horseshoe market in the United States is estimated at $432 million per annum.
Based on the foregoing, the horse shoe industry, exclusive of any labor and tooling, is approximately $3.2 Billion a year.
There are more than 52 million horses outside the United States, thus representing a potential market opportunity of an additional $18.7 Billion.
About the Hybred Horseshoe:
The Hybred Horseshoe was created to address the number one problem in the equine industry - hoof injuries which account for nearly 90% of all potentially serious and often detrimental injuries to horses employed in all sectors of the equestrian market.